Outreach & Launch
Building an ARC team from scratch and writing back-cover copy that doesn't sound like a pitch deck.
Guide
Building Your ARC Team from Scratch
The phrase “ARC team” has been quietly corrupted by a certain strain of launch advice into meaning something it should not: a crowd of people recruited to post five-star reviews on…
Playbook
Blurbs That Sell: How to Write Back-Cover Copy That Does Not Sound Like a Pitch Deck
Why most blurb advice produces exactly the blurb you do not want — and the three-question test that separates novelist prose from pitch-deck prose.
Guide
Is a Paid Media eBlast Worth It?
A managed, single-title media eBlast is a service many authors are now offered. You hand over your book’s particulars, a vendor packages them into one focused email, and that email goes out to…
